Victor Parada
Vice President, Ad Sales
Discovery U.S. Hispanic

Victor Parada is vice president of advertising sales for Discovery U.S. Hispanic. In this role, he is responsible for overseeing advertising sales for Discovery’s portfolio of Hispanic networks in the United States – Discovery en Español and Discovery Familia, and has led the portfolio’s “go-to-market” strategy since 2005, as well as a talented team of executives across the country that have added value to the market place with innovative solutions to best meet a client’s needs.

Under Parada’s leadership, the portfolio has surpassed objectives and increased advertising revenue. He has been instrumental in the development of the network’s strategy, which offers new opportunities to serve Hispanic marketers.

Parada first joined Discovery in 1999 as account manager for Discovery Networks in Mexico and was promoted to account director in 2001, where he was responsible for overseeing and developing advertising sales programs for Discovery’s portfolio of networks in the market and opened the company’s first ad sales office in Mexico City. Parada was then promoted to regional director of advertising sales for Discovery Networks Latin America/Iberia, where he oversaw the pan-regional ad sales team.

Prior to joining Discovery, Parada served as account executive at Univision, where he generated advertising sales revenue for the U.S. Hispanic cable network, Galavision. Parada began his ad sales career as an account executive at American Radio, Inc., the largest radio group in Boston.

Parada graduated from Pennsylvania State University in 1992 with a bachelor’s degree in advertising/communications. He is a native of Mexico City and currently resides in Miami.