Senior Director, Partnership Marketing
Major League Soccer and Soccer United Marketing
As Senior Director of Partnership Marketing for Major League Soccer and Soccer United Marketing (SUM), Alfonso Alanis-Cue manages the commercial business for some of the premier soccer properties in the United States. This includes Major League Soccer, the Mexican National Team and famed Mexican club team Chivas de Guadalajara’s rights in the U.S., multiple CONCACAF properties and U.S. Soccer and all of its National Teams. Alanis-Cue and his group are responsible for the day-to-day management, growth and retention of more than 20 commercial partners.
Before joining MLS/SUM, Alanis-Cue worked as a Brand Manager for Frito-Lay, PepsiCo’s snacks division. While at Frito-Lay he led various marketing efforts aimed at the growing Hispanic market, managed numerous award-winning sports-themed consumer promotions, and led the fastest growing brand in 2012 among PepsiCo’s portfolio of brands. Prior to his work with Frito-Lay, Alanis-Cue worked in the pharmaceutical industry for Eli Lilly & Company. During his time at Eli Lilly, he worked in numerous sales and marketing roles, including the launch of Cialis.
Alanis-Cue received an MBA from Harvard Business School after completing a B.S. in Finance and International Business from Georgetown University. During his MBA, he participated in the leadership development program for Whirlpool Corporation, was a student leader in the Latino Student Association (LASO), and consulted for a number of sports organizations.
Alanis-Cue has lived in multiple countries, speaks four languages (Spanish, English, French and Portuguese) and is learning his fifth, Japanese. He is an avid soccer player and fan. Alanis-Cue currently resides in New York City with his wife, Noelle.
Vice President of Programming & Production
Maria Badillo is Vice President of Programming & Production (P&P) for Viacom’s US Hispanic network Tr3s. In this role, Badillo leads the company’s programming strategies and original production output across all of the Hispanic millennial brand’s content pipelines. Based in Miami, Badillo reports into Fernando Gaston, Brand Manager for Tr3s.
Most recently, Badillo has spearheaded the reality development slate for the network, working closing with producers High Noon to develop the reality series “Familia de Circo” and “Divas del Azucar”. Since joining VIMN in 2012, Maria has played a key role in broadening the network’s contenting offering with a unique mix of formats spanning realities, novelas, docu-series, comedy and music. As VP of Production, Badillo ensures the new and established production teams serve the creative vision for the network an Hispanic household.
Badillo holds nearly 20 years of extensive experience in Programming, Production, Marketing and New Media. Prior to joining Tr3s, she was Director of Programming and Acquisitions for Discovery Networks Latin America / US Hispanic, responsible for developing the programming strategies across multiple brands, while creating new ways of maximizing programming impact on revenue and ratings. From 2009-2012, Badillo took on multiple roles at Discovery including Branding Entertainment Producer, and prior to this she was Senior Vice President of P&P at ¡Sorpesa! Network.
The Mexican-native holds a Masters Degree in Science (Television Program) from Boston University and a Bachelor’s Degree in Communications and Public Relations from the Universidad Latinoamericana S.C.in Mexico City.
Juan Manuel Benitez
Martin K. Breidsprecher
Martin joined Azteca America in 2007 as Director of Financial Analysis before being appointed CFO less than a year later. During his tenure as CFO, Breidsprecher successfully improved operating efficiency by reducing content production costs as well as operating expenses.
Since serving as COO between 2009 and 2010 and then as CEO since March 2011, Breidsprecher has continue to improve Azteca America’s profitability, while also adding seven new stations to the Azteca America network, including full power stations in Dallas, Houston and San Francisco, that have helped achieve more than 72% coverage of Hispanic households. Furthermore, Breidsprecher has spearheaded Azteca’s digital distribution strategy by establishing partnerships with numerous online video aggregators and mobile network operators.
Prior to joining the Azteca America team, Breidsprecher held several senior management positions within Citibank in both the US and Mexico.
He received his M.B.A. from UCLA’s Anderson School of Management in 1992, and holds a BS in Industrial Engineering from Mexico City’s Universidad Iberoamericana.
A Mexico City native and fluent English, Spanish and German speaker, Mr. Breidsprecher now lives in Los Angeles with his wife and three daughters.
Chief Executive Officer
REVOLT Media & TV
As CEO of Revolt Media and a partner in the nascent company with founder Sean Combs, Keith Clinkscales leverages a quarter-century of award-winning, multimedia experience in seeking to engage the Millennial audience and revitalize the music television medium.
Most recently, Clinkscales founded The Shadow League (TheShadowLeague.com), a digital sports platform, in partnership with ESPN, with a unique and engaging perspective on the intersection of sports, pop culture and race. He previously spent seven years a senior vice president at ESPN, where he produced and developed some of the sports and entertainment media empire’s most popular and respected programming, earning an Emmy nomination and two Peabody Awards as co-creator and executive producer of ESPN’s acclaimed 30 for 30 documentary series. Among other successes, he launched ESPN Films and executive produced over 40 films and documentaries, produced diverse television projects such as “The X Games,” “The ESPY Awards” and “SportsNation,” and led its publishing venture ESPN The Magazine.
From 2000-03 Clinkscales served as founder, chairman and CEO of Vanguarde Media, publishing HONEY, Heart & Soul and Savoy magazines, which, under his leadership, grew to 1.2 million in paid circulation and a total reach of over five million. He segued there after being tapped by Quincy Jones to launch and serve as president/CEO of VIBE, growing the magazine for six years into a definitive, industry-standard urban lifestyle publication reaching 700,000+ readers. He began his career in 1988 as co-founder, publisher and editor-in-chief of Urban Profile magazine.
Clinkscales earned an MBA from Harvard following his magna cum laude graduation from Florida A&M University. Over his career he has garnered numerous awards and honors, including being named one of “30 Leaders for the Future” by Black Enterprise Magazine and one of the “Top 50 Most Influential Minorities in Cable” by CableWorld Magazine. A recipient of two National Association of Black Journalists (NABJ) Excellence in Journalism Awards, he was also recently presented with a Professional Achievement Award from Harvard Business School’s African American Alumni Association.
Luis F. W. Caballero
Executive Director of Marketing, Hispanic & Segmentation
Director of Multicultural
Strategy and Development
Michael D’Emilio serves as the Director of Strategy and Business Development for Multicultural Services at Comcast Cable. In this role, Michael is responsible designing and implementing the multicultural strategy for all of Comcast’s consumer products and services. This includes collaboration with various Comcast business units to develop new business opportunities and successful go-to-market strategies. Previously Michael was part of Comcast’s Financial Management Leadership Program (FMLP), where he successfully held strategic, financial and leadership roles throughout Comcast’s Corporate, Cable and NBC Universal units. Prior to FMLP, Michael was a manager of Internal Audit in Philadelphia, and held a rotational assignment with Corporate Strategic & Financial Planning. Prior to joining Comcast in 2005, he worked in professional consulting and auditing roles. Michael graduated Summa Cum Laude from Saint Joseph’s University with a B.S. in Accounting.
VP, Marketing and Digital
Sony Movie Channel & Cine Sony Television
Geetanjali Dhillon is Sony Pictures Television’s (SPT) vice president, marketing and digital media of Sony Movie Channel, Cine Sony Television and the upcoming broadcast digital subchannel getTV. In this role, she leads the emerging networks’ marketing efforts; consumer creative concepts; branding initiatives; affiliate endeavors; publicity and social media. Additionally, she is responsible for leading strategy and initiatives for consumer and affiliate digital products for the networks.
Based at SPT’s global headquarters in Culver City, California, Dhillon began working at the company in July 2012. During her tenure, Sony Movie Channel and Cine Sony Television have significantly increased their digital footprint toward engaging viewers with premium multi-platform experiences.
Dhillon has been on the forefront of digital media and marketing as an innovator and change agent with an understanding of business needs and an eye towards innovation and disruption. Prior to joining Sony, she was an advisor to startups and well-established digital and global content delivery companies headquartered in both Los Angeles and Silicon Valley. Dhillon was the CEO/Founder and Brand Evangelist for the Republic of Brown Media Group in Los Angeles and was the Executive Producer, South Asia, for online streaming service Jaman in San Mateo, Calif. leading content and community.
She also served as the Executive Director of the California Minority Counsel Program in San Francisco, and was an attorney for San Francisco’s Equal Rights Advocates.
Dhillon holds a B.A. in Political Science, with an emphasis in International Relations, from the University of California Los Angeles (UCLA) and earned her J.D. with honors from Southwestern University School of Law in Los Angeles.
Senior Partner, Account Director
Karina is a key Account Director at GroupM Multicultural. She joined GroupM family in 2008 as Account Director at MEC Bravo. During this time, Karina demonstrated a full commitment to the company, great communication planning skills and a deep knowledge of the US Hispanic market and its consumers.
Currently she manages some of our main clients such as AT&T, Campbell’s, IKEA, Energizer, Scotts, and Marriott.
Prior to joining GroupM, Karina worked at the Vidal Partnership Group for over four years managing The Home Depot media planning and buying unit. While there, she also had the opportunity to work on Kraft Foods, Ketel One and new business development. Previously, she worked at Initiative Media in New York and San Francisco for a period of four years. During her tenure at Initiative Media, Karina worked on an array of clients, such as Bayer, Elizabeth Arden, Burlington, Taco Bell, Disney and The Home Depot.
In her spare time Karina enjoys traveling, reading and yoga as well as spending quality time with her family and dog.
Senior Director of Cultural Branding
Javier Farfan, Senior Director of Cultural Branding at PepsiCo, joined PBA in June 2010 to oversee PBA’s efforts to build brands and drive volume with key cultural groups (including Hispanic, African-American, and Asian-American consumers and influencers). Javier is responsible for leading the strategy, program development, communications for these groups, working closely with brand teams across Pepsi.
Before joining PepsiCo, Farfan served as Product Marketing Group Manager at Microsoft and was responsible for marketing and communications efforts specifically within the U.S. Hispanic market. Farfan also served as the Director of Marketing for MTV Networks where he helped launch a Hispanic cable network, MTV Tr3s. At MTV Tr3s, he spearheaded consumer marketing and strategic partnership initiatives to drive brand awareness, programming launches and key Hispanic marketing efforts. Prior to joining MTV Networks, Farfan spent his career in the finance and consulting industry at JP Morgan Chase and Accenture Consulting, respectively.
Farfan, a New York City native, holds a Master of Arts from Columbia University and a Master of Business Administration from New York University, Stern School of Business. He also has a Bachelor’s of Science from Binghamton University.
Beau Ferrari is Executive Vice President of Operations for Univision Networks at Univision Communications Inc., the leading media company serving Hispanic America. In this capacity, he has responsibility for operations and helping to manage the growth and profitability of Univision’s content offerings across its entertainment, news, sports and cable platforms, including Univision Network, UniMás Network, and Univision Cable Networks which has expanded to Galavisión, Univision Deportes Network, Univision tlnovelas, FOROtv and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV.
Mr. Ferrari also has responsibility as the interim CEO & General Manager of the Univision and Disney/ABC News joint venture for its 24-hour English language news and lifestyle cable network and digital content platform. Prior to this he served as the interim Co-Head of Univision Sports, overseeing operations, sports programming across platforms and the launch of Univision’s 24-hour sports cable network, Univision Deportes Network. Mr. Ferrari also previously served as Chief of Staff/Special Assistant to the CEO of Univision Communications, reporting directly to the CEO. In this capacity, he helped manage the Company’s operations, strategic initiatives and personnel across Univision’s networks, local television and radio assets, as well as interactive and mobile platforms. He is a member of Univision’s executive strategy board, and is involved across corporate functions including business development, corporate communications and government relations.
Prior to joining Univision, he served as co-founder and partner of Royal Palm Capital Partners, a private equity investment and management firm. His responsibilities included extensive experience as an officer and director of several public and private companies. Mr. Ferrari began his career as an investment banker with Morgan Stanley & Co. in New York.
Mr. Ferrari is a Term Member of the Council on Foreign Relations. Mr. Ferrari is also involved in leading innovative economic development initiatives for the state of Florida. In 2008, he was appointed by the Governor of Florida to the Board of the Institute for Commercialization of Public Research, a non-profit organization which focuses on building the state’s venture capital and technology economies. Mr. Ferrari was named Chairman of the Board and has served since that time. He is a member of the Board’s Audit and Compensation Committees. Previously, he has also worked at the White House in the Office of Vice President of the United States.
Mr. Ferrari holds an MBA from Columbia Business School and graduated from Georgetown University, magna cum laude, with a double major in Finance and International Business.
Jorge Fiterre has been in the Pay TV industry for over 25 years. During his tenure in the cable industry, he has coordinated franchising efforts for cable companies; helped create and launch the first basic Spanish language cable network; developed and managed cable advertising department and was instrumental in the creation of Miami/Ft. Lauderdale Interconnect, a partnership of all major cable operators in the area. He served as Chairman of Board of Directors of the cable advertising interconnect for over four years.
He worked previously in the broadcast industry, primarily management Hispanic stations. In 1999, he founded CONDISTA.
Jorge’s commitment to the Hispanic market extends further than his professional life. For over 25 years, he has been a member of the Kiwanis Club of Little Havana that organizes Carnival Miami, Callo Ocho (the world largest street party) and has numerable charitable projects in the South Florida.
President & Chief Executive Officer
Digital Place-based Advertising Association
Barry Frey is a media and marketing visionary with extensive leadership credibility in building interactive, television and other and cross-platform media businesses for marketers.
Mr. Frey joined the Digital Place-based Advertising Association (DPAA) as president & chief executive officer in May 2013. In this role he oversees all operations of the organization, the trade association that represents leading digital placed-based networks and works with the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium.
Immediately before joining DPAA, Mr. Frey was a senior advisor at Sonenshine Partners, a New York-based investment bank that provides integrated strategic and financial advisory services. Mr. Frey worked with clients in the television, digital and advertising categories, helping them develop successful growth strategies in a rapidly changing business landscape. These clients included Active Video Networks, Microsoft, The Weather Company, Vme Hispanic Network and others.
Before joining Sonenshine, Mr. Frey spent more than seven years as architect, marketer and chief revenue officer for Cablevision’s digital and advanced advertising business. As executive vice president, advanced platform sales, he oversaw the company’s digital transformation of advertising sales. He led the creation of new revenue streams by building what was widely credited as the leading advanced TV ad business in the U.S.
At Cablevision, Mr. Frey also built and ran the company’s Internet and mobile sales operations. He brought to market an array of digital TV and Internet products including branded content, dedicated ITV and VOD advertiser channels, household addressable television plus a plethora of rich data, analytics and robust optimization tools. His leadership with internal teams, senior level ad agency colleagues and marketers led to many notable and newsworthy advertiser partnerships with companies including Disney Vacations, U.S. Navy, FX Network, Mars, Inc., BMW, Unilever and Sony Corporation.
Earlier, as managing director international sales and business development for USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising and helped launch syfy.com. In his international role, Mr. Frey built the global sales and marketing infrastructure for the networks. He was a key member of the launch teams for domestic and international channels and oversaw sales and marketing teams around the world.
As senior vice president media for the National Basketball Association, Mr. Frey drove the TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.
Mr. Frey serves on the board of the International Radio and TV Society. He frequently speaks on the future of media, advertising and television at conferences in the U.S. and in Europe, including The Future of TV Advertising Forum (London), TV of Tomorrow (NY, SF), The On Screen Summit, VOD Summit (NY) and The International M & A Summit (NY).
He also has amassed many industry innovation and achievement awards from, among others, Advertising Age, MediaPost, The Jack Myers Report and the Cable Advertising Bureau.
EVP, Corporate Marketing
Ruth Gaviria is executive vice president of Corporate Marketing for Univision Communications Inc., the leading media company serving Hispanic America. She is responsible for developing and implementing the Company’s overall marketing strategy, branding positioning and consumer research, as well as Univision’s Marketing Council. In addition, all divisional marketing functions have dual accountability to Ms. Gaviria.
Considered a leading expert in the Hispanic consumer with 25 years of experience, she most recently served as vice president of Hispanic Ventures for Meredith Corporate. She began her career with Meredith in January 2004 and created and launched the Spanish-language lifestyle magazine, Siempre Mujer. In addition, she oversaw the continued development of Meredith’s Hispanic magazine portfolio including Ser Padres, Ser Padres Espera and Ser Padres Bebé; all re‐launched and redesigned in 2008. Prior to joining Meredith, Ms. Gaviria served as the director of Marketing and Brand Development for People En Español, a Time Inc. publication. Her extensive experience includes serving as director of Multicultural Markets at Colgate Palmolive and as vice president, Global Marketing at Fusion Networks. She also has held several sales and brand management positions at Miller Brewing Company and began her marketing career at Procter & Gamble.
Ms. Gaviria was named one of Advertising Age’s Top Hispanic Media Players to Watch in 2005 and in 2000 one of Advertising Age’s Top 100 Marketers. In February 2007, she was appointed to the board of directors of the National Latino Children’s Institute. She is a graduate of Tulane University in New Orleans.
Eduardo A. Hauser
Vme Media Inc.
Eduardo Hauser got his professional start as a legal intern with the Cisneros Group of Companies in 1988, while attending law school in Caracas, Venezuela. Since then, his career has spanned corporate, management and entrepreneurial roles with a focus on traditional and digital media in the United States and Latin America.
Between 1988 and 1998, Eduardo held various positions with the Cisneros Group including Managing Director of the Cisneros corporate office and head of news and information at Venevision. In 1998, Eduardo conceptualized, planned and executed the entry of AOL into Latin America and ran AOL’s Latin American online services from 1998 until 2005. Having developed a passion for online media, in 2005, Eduardo started DailyMe and ran it until its sale to ePals in 2011. As part of the DailyMe sale, Eduardo joined ePals as President of Media and Publishing, a position he held until February, 2013.
Upon leaving ePals, Hauser combined his passion for digital, Hispanic and educational media in Hauser & Co. from where has invested and partnered with Vme Media (the 4th largest Hispanic network in the US), Voxxi, a leading provider of information to English-speaking Hispanics, RunRun.es, the leading destination for online opinion and investigative journalism in Venezuela, and Profexor, a pioneer in the field of online adult education and professional development aimed at Spanish speakers around the globe.
Convinced that you do well by doing good, Hauser supports several non profit organizations and sits on the boards of NPR, the Pine Crest School, the Knight Foundation’s Journalism Program and the Duke University Law School Board of Visitors.
Guillermo Hidalgo is the General Manager of Ecuavisa Internacional Broadcaster. Ecuavisa Internacional has been the television’s leader in Ecuador for the past 47 years. Guillermo is not only responsible of the marketing and business of the channel, but also in all matters relating to the production and especially for the migrants needs.
Guillermo is responsible for the 85% channel’s presence into the Hispanic households among the U.S. cable customers.
Lately Guillermo is also responsible for the first Spanish channel’s launching in Well Being: INTI.
INTI has been full HD produced and has mostly own productions targeting to the Hispanic market. Being a totally new and fresh bid for Latin people around the world.
Before entering Ecuavisa Internacional Group, Guillermo was New Media Manager in the UNIVERSE Group, turning this newspaper’s website into a major mainstream media in Ecuador and the world.
SVP, National Television Sales
Carol Hinnant is a media industry veteran of more than 20 years, who specializes in strategic business development, sales and planning within the media and entertainment sectors. Since joining Rentrak in September 2006 as Vice President, Business Development for the company’s OnDemand Essentials service, Carol has been instrumental in Rentrak’s growth through her strong sales and management skills, having successfully established partnership deals with 28 Multiple System Operators, including all top 25 cable operators offering VOD and more than 100 content providers currently subscribing to the VOD service. Carol also lead Rentrak’s launch of VOD services internationally, securing operator deals in Canada and Spain. In her current role as Senior Vice President, National Television Sales, Carol continues to guide the everincreasing volume of business for Rentrak’s TV measurement product.
Prior to joining Rentrak, from 1998 through 2006, Carol lead the distribution of emerging networks including Q Television Network, HereTV! and Great American
Country. At each network, she was responsible for distribution, sales and marketing strategy for the linear, on demand and broadband platforms. During her tenure, Carol gained domestic distribution deals with cable industry giants Cablevision, Charter, Comcast, Cox, Time Warner Cable and Verizon.
Carol began her media career in 1991 at Home Box Office, Inc., where she held various management positions in the legal department, as well as in affiliate sales and operations until her departure in 1998. In her eight years with Home Box Office, Inc., Carol developed a reputation as an influential leader, building strong relationships with clients and developing strategic sales and marketing initiatives that increased revenue and exceeded corporate goals.
Carol is an active participant in the CTAM and was a 2008 Rainmaker Honoree. She has been recognized as a Woman to Watch in the cable industry by Multichannel News, as well as by Women In Cable Television (WICT).
Carol is an avid golfer and relishes her role as mother to her two children.
SVP and GM
CNN en Español
Cynthia Hudson is senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S. Hudson oversees all aspects, including newsgathering, editorial content, programming, production, operations and personnel, of the CNN en Español 24/7 television news network, CNN en Español RADIO and CNNMéxico.com, CnnEspañol.com and the new CNNLATINO US broadcast program syndication block.
Since her arrival, Hudson re-launched CNN en Español with a new logo, branding and programming. She changed the channel from a news wheel to a program-based information network and added a studio in Miami as well as expanding production in key bureaus such as Mexico, Washington DC and Los Angeles. In addition to an extensive bilingual staff at CNN headquarters in Atlanta, CNN en Español’s operations include a newsgathering Spanish-speaking personnel based at the CNN bureaus in Washington, New York, Los Angeles, Miami, Buenos Aires and Jerusalem, and a worldwide network of nearly 50 Spanish-speaking contributing journalists.
Before joining CNN en Español, Hudson served as chief creative officer and executive vice president for SBS and managing director of Mega TV. There she was responsible for SBS’ expansion, directly overseeing flagship TV station Mega TV, as well as the company’s internet site lamusica.com and other new media development. In addition, Hudson supervised the strategic expansion of SBS content across multiple media platforms and development of branded entertainment synergies among all SBS properties. Mega TV saw tremendous growth under her watch and garnered the network 27 EMMY awards in just four years since its launch.
From 1997 to 2005, Hudson served as senior vice president and editorial director of Cosmopolitan Television (a Hearst Entertainment and Syndication Group division), heading up the creation and development of the Cosmopolitan TV Networks, including Canal Cosmopolitan Iberia and Canal Cosmopolitan Latin America as well as the foundation for Cosmo TV Canada. There she led the research, development and creation of Cosmo TV, overseeing design of original programs, on-air packaging, promotions and program acquisitions, as well as the creation and production of original formats and the overall business strategy for the networks.
Prior to Cosmopolitan TV, Hudson was senior vice president of programming and creative services for United International Holding’s joint venture channel service, United Family Communications (UFC), now MGM Networks Latin America. While at UFC she created Casa Club TV, the first pan-regional Home channel for Latin America (today MGM).
Senior Vice President
Distribution & Affiliate Marketing
Ms. Judi Lopez is a cable industry veteran with more than 23 years in the fields of content distribution, affiliate marketing and advocacy. She is a leading expert in multi-platform media with a specialization in authoring and executing cutting-edge distribution strategies. Ms. Lopez sits on the
prestigious Federal Communications Commission’s (FCC) Federal Advisory Committee on Diversity in the Digital Age, to which she was appointed in 2013.
She has guided several influential content providers across emerging platforms including TV
Everywhere and authentication to great success. Ms. Lopez is Senior Vice President, Distribution and
Affiliate Marketing at NUVOtv, where she has led the network’s Affiliate Sales and Marketing efforts
since 2009. Under her leadership, NUVOtv has doubled its availability to 30 million homes and
debuted NUVOtv HD. In 2011, Ms. Lopez oversaw the successful affiliate rebranding of the network
from Si TV to NUVOtv. She is currently working closely with Chief Creative Officer Jennifer Lopez on
the recent relaunch of the network. Ms. Lopez sits on NUVOtv’s executive committee where she is
involved in long-term planning for the business. She also drives all national and local advocacy
efforts and serves as an industry liaison, meeting regularly with the National Council of La Raza (NCLR),
Congressional Hispanic Caucus (CHC) and other Hispanic organizations to advance the voice of
Latinos in the media. Previously, Ms. Lopez held senior executive positions at AMC Networks where
she held multiple roles of increasing responsibility during her nine-year tenure. There, she led
national content distribution strategy and affiliate marketing efforts for AMC, Bravo, Fuse, IFC and WE tv
Networks. In her varied capacities at AMC Networks, she was integral in greatly expanding multiplatform
subscriber and brand growth for AMC, Bravo (now owned by NBC) WE tv, IFC, Fuse and
IFC in Theaters.
During a nine-year tenure with Walt Disney Company’s finance and distribution divisions for Disney
Channel, Ms. Lopez led the company’s C-band (Disney Channel Home Satellite) and was part of the
inaugural team that negotiated and launched the network with DIRECTV and DISH Network. Among
Ms. Lopez’s additional noteworthy industry experience with Disney include leading the strategic team
that spearheaded the Disney Channel’s highly successful evolution from a premium to a basic service,
and as one of the original team members to launch Toon Disney (now Disney XD) and SOAPnet (now
Ms. Lopez is past treasurer for the board of directors of the T. Howard Foundation, a National
Association for Multi-Ethnicity in Communications (NAMIC) member and mentor, and a member of
Women in Cable Telecommunications (WICT). Ms. Lopez is a nationally recognized leader in cable and
Hispanic media and has been named to CableFAX: The Magazine’s prestigious “Most Influential
Minorities” and “Most Powerful Women in Cable” Lists. She is a frequent entertainment industry panelist
and cable advocate. Ms. Lopez holds a Bachelor of Science degree in business administration
from California Polytechnic State University in Pomona, California. She also attended Cable &
Telecommunications Association for Marketing (CTAM) University at Harvard Business School.
EVP, Advertising Sales
Fox Hispanic Media
Tom Maney is the Executive Vice President of Advertising Sales for Fox Hispanic Media. He is this year’s recipient of the 2013 Multiethnic TV Award in the category of Sales Executive and the HispanicAd.com 2013 Media Executive of the year.
Mr. Maney has served in increasingly responsible roles since 1999, when he joined Fox Cable Networks as a Director in the sales department. He was named Senior Vice President of Sales in 2007 and was selected to lead the new Fox Hispanic Media sales team when it was formed in 2009. During Mr. Maney’s tenure, the number of advertisers at Fox Hispanic Media has grown exponentially, and the portfolio has increased from one sports cable channel to include a woman’s lifestyle channel, a non-fiction entertainment channel and a broadcast network—each one with linear and digital sales responsibilities.
Prior to joining Fox Hispanic Media, Maney’s career included management and sales positions at Telemundo, Ziff Davis’ ZDTV, Turner Broadcasting and Katz Sports. In 2006, he was honored with Ad Week’s Marketing y Medios Hispanic Television Executive of the Year Award.
José Néstor Márquez
Vice President of Digital Video Production & Development
José Néstor Márquez is the Vice President of Digital Video Production & Development, Telemundo Media. He is based in Los Angeles and reports to Peter Blacker, Executive Vice President of Telemundo’s Digital & Emerging Business unit.
In this role, Márquez is spearheading the launch of FLUENCY, a new Los Angeles based multi-platform production studio, to develop and produce premium content for multicultural audiences, especially U.S. Hispanics, in both Spanish and English. FLUENCY will also create sponsorship opportunities for advertisers around this original programming, from exclusive content to branded integration, from interactive campaigns to exclusive premieres, which will weave advertiser messaging into all distribution windows.
FLUENCY’s slate ranges from romantic comedy to science fiction to adventure. Series currently in development include “La Buena Mala,” (The Good Bad One) a romantic comedy with a fantasy twist featuring Angelica Celaya and John Ecker and “ISA,” a sci-fi coming of age story, featuring Internet star Eric Ochoa (Supereeego) and David Chocarro among others.
An award-winning executive, José Néstor Márquez was the Vice President of Digital Media for the mun2 network where he helped create the youth network’s online and interactive business as well as many popular and award-winning short videos.
Prior to joining mun2, Márquez served as New Media Producer for KQED, a public broadcast station in San Francisco where he earned an EPPY for his coverage of politics. His experience in the digital arena also includes teaching at the California College of Arts and consulting for non-profit organizations and private enterprises.
Born in Havana, Cuba, Márquez is a graduate of Regis High School in New York City and Williams College in Williamstown, Mass., and currently resides in Los Angeles, California.
EVP and Managing Director
BBC Worldwide Latin America & U.S. Hispanic
Fred Medina is responsible for running all BBC Worldwide’s business in Latin America and the U.S. Hispanic market. He is also in charge of strategic development, delivering new brands, products and service initiatives to drive future revenue growth -across all business- under the BBC brand. The focus of the region is on content sales, channel distribution, format sales & coproduction, digital and consumer products. His role reflects BBC Worldwide’s stated strategic aim of driving international revenue growth and an increased focus on regional opportunities. Medina is based out of BBC Worldwide’s Latin American headquarters in Miami and reports to Global Markets President, Paul Dempsey.
The executive joined BBC Worldwide in 2011 from Ole Communications where he served as Executive Vice-President, Corporate Business Development since 2005. Ole communications is a media company with holdings in HBO LATAM, E! LATAM, A&E, History Channel and the Biography Channel. He began his career as a marketer with The Coca-Cola Company, and has worked largely in the media and technology sectors since the early 1990s. He has worked for Univision Television Partnership Group in New York, managing new business development, and MTV Latino as a member of the management team responsible for launching Viacom’s first pay-TV network in Latin America. He has also held a variety of senior marketing positions with the Consumer Products Division of Ericsson Telecommunications. In 2001 he was appointed VP of Business Development at HBO Latin America Group, overseeing new business development for their premium services and later served as EVP and General Manager for both A&E and The History Channel Latin America and E! Entertainment Television Latin America
During his career as a television distribution and affiliate relations executive at Universal/NBC, CBS Cable, Telemundo and UNO Entertainment, Gustavo Mena has overseen the launches of nine 24/7 cable, satellite, mobile and IPTV distributed Pay TV networks in the U.S. and in over 18 international markets in Latin America, the Caribbean and Spain. As Vice President of Distribution at Telemundo Internacional, Mena was responsible for the launch of the network throughout Latin America, negotiated and closed carriage agreements with the major operators from Mexico to Argentina, in-flight programming deals with United Airlines, and was responsible for the network’s annual marketing and finance budgets. At CBS Mena launched and handled affiliate relations at CBS Telenoticias and Country Music Television in the U.S. and Latin America including Brazil. At UNO Entertainment, Mena launched GolTV in Puerto Rico, TyC Sports in Central America and worked closely with Liberty Media’s Argentine programmer Pramer. In the U.S. market, Mena has closed carriage agreements with the major operators including DirecTV, Dish Network, Comcast, Time Warner Cable, Cablevision, Charter, Cox, Mediacom, Verizon Fios and AT&T U-verse among others. Most recently, Mena was responsible for the launch of Videorola on mobile platforms with cell phone operators AT&T, Sprint, US Cellular, T-Mobile and Verizon. Mena introduced Multimedios, the 3rd largest producer of original programming in Mexico and its three networks Multimedios TV, Milenio TV and Teleritmo to the U.S. market. Along with his UNO Entertainment partner, Mena created the market positioning and strategy, closed major long-term carriage deals, launched the networks from coast-to-coast, coordinates marketing activities, press and handles affiliate relations.
Oswald M. Méndez
EVP, Chief Marketing Officer
Oswald joined FOX International Channels as SVP Lifestyle Entertainment for Latin American and U.S.
Hispanic. His duties included development and marketing of relevant lifestyle entertainment for
Utilisima, FIC’s women’s lifestyle channel for Latin America and U.S. Hispanic. Oswald also worked on
launching the FOX Hispanic Media brand in the U.S. In his current duties as Chief Marketing Officer, Oswald is responsible for the MundoFOX brand and its articulation for both consumer and trade managing all aspects of paid, earned and owned media as well as community engagement.
Prior to joining FOX International Channels, Oswald launched Collective Transformation with the purpose to help Media Companies, Advertising Agencies and Marketers make fundamental changes in how business
is conducted to cope with a new, more challenging environment that is all-inclusive of the multicultural
mindset in the United States.
Oswald was Managing Partner, Director of Integrated Communications at The Vidal Partnership for eight
years running Communications Planning and successfully starting a division for Branded
Entertainment for which he was one of Ad Age’s Media Mavens in 2007. He joined TVP with over 15 years of
experience in Latin America and the U.S. Hispanic Market.
Prior to The Vidal Partnership, Oswald was at McCann-Erickson Worldwide where he ran global media
coordination for Coca-Cola and after three years was promoted to Director of Strategic Media Planning in
McCann-Erickson Mexico. Oswald was later EVP/Regional Director for Universal McCann out Miami
where he was responsible for running pan-regional media; coordination of international accounts and
consistency in the Universal McCann brand throughout Latin America
Tom Mohler is CEO of Ocean Holdings, which includes the company’s owned and operated companies: Ocean Communications, Olympusat, Inc., Olympusat Telecom, Ocean Distribution, Ocean New Media and Hatch Entertainment. Under Ocean Communications, Tom built the company into the largest independent distributor of cable networks with programming contracts and inventory totaling more than 60 million homes to date. Combining his understanding of the needs of independent networks, Tom began Olympusat, Inc., which owns and operates multiple TV cable networks, and is the first company of its kind in the media industry offering such independent cable networks vertical integration by providing transport, distribution and advertising services through a single, independent company.
Fletcher Heald & Hildreth
Frank Montero is a Co- Managing Partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Mr. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions.
Mr. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age. He has served as the Director of the Federal Communications Commission’s Office of Communications Business Opportunities. While at the FCC, Mr. Montero worked extensively with industry, trade associations, financing institutions and governmental agencies to create business opportunities for entrepreneurs, start-ups and other small businesses in the telecommunications and technology sectors. Prior to his appointment, Mr. Montero was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza.
Mr. Montero is active in the area of Hispanic and Spanish language media in the U.S. and Latin America. He is on the Board of Directors of the Independent Spanish Broadcasters Association (ISBA), which he co-founded, the Minority Media and Telecommunications Council as well as the National Association of Minority Media Executives. He also helped form the American Hispanic Owned Radio Association (AHORA) and has represented the Hispanic Radio Association and the Puerto Rico Radio Broadcasters Association. He has served as a member of the Advisory Board for the Radio Ink Hispanic Radio Conference.
He has served on the Diversity Advisory Board of the American Association of Advertising Agencies and has served on the board of the Capital Telecommunications Professionals and the National Association of Hispanics in Telecommunications and Information Technology. He was also Co-Chair of the Technology Committee of the International Webcasting Association. Every year he assists the National Telecommunications and Information Administration of the Department of Commerce prepare its analysis of Hispanic broadcasters. He has received the Puerto Rico Broadcaster’s award for “service to the Puerto Rico radio industry” and has been recognized by the Chairman of the FCC for “dedication to bridging the digital divide”. In 2007, he was named to the list of “Top Washington DC Lawyers” by SuperLawyers.com and in 2008 he was named to the Minority Media and Telecommunications Council’s Hall of Fame.
Mr. Montero is a native of Brooklyn, New York. Mr. Montero received his J.D. from the George Washington University Law School, where he served on the George Washington University Law Review. He received his B.A. degree from the University of Michigan. He is admitted to practice law in the District of Columbia, New York, and Virginia. He is a former Co-Chair of the Federal Communications Bar Association’s Professional Responsibility and Transactional Practice Committees and a member of the National Hispanic Bar Association. Mr. Montero frequently writes on communications law issues for industry trade publications, particularly in the area of radio station finance and business. Mr. Montero is also fluent in Spanish.
Freddy Rolón, Jr.
VP of Programming and Business Initiatives
Freddy Rolón, Jr. was promoted to vice president of ESPN Deportes programming and business initiatives in 2011.
Working out of ESPN’s offices in Bristol, CT, Rolón oversees all programming for ESPN Deportes, including program acquisitions, program development and program scheduling. Rolón is the network’s programming point-person with all internal stakeholders and manages the ESPN Deportes Programming organization as well as external relationships with leagues and rights holders. In addition, Rolón is responsible for the ESPN Deportes Radio business and ESPN Deportes digital initiatives.
Rolón also has a pivotal role on ESPN’s overall efforts around the Hispanic market. For the last two years, he has spearheaded several programming initiatives to better serve the Hispanic sports fan.
Prior to his promotion, Rolón served as the senior director, ESPN Deportes Radio and Business Initiatives. Rolón was instrumental in developing a five year plan for ESPN Deportes to achieve growth targets through a new sales structure and reinvestment in US-specific programming. Through this, he was able to identify, create and develop initiatives that produced sustainable, long-term growth through deal evaluation. He also worked with business leaders to manage start-up phases of new business initiatives, including ESPN Local initiative.
Before officially joining ESPN in 2004, he had been an intern for ESPN International in the summer of 2003. After completing his MBA, he joined ESPN as a senior manager of marketing for ESPN Deportes. He was promoted to senior director, marketing and integration of ESPN Radio (2005-2007), where he oversaw all the marketing efforts for ESPN Radio and ESPN Deportes Radio.
Rolón graduated from Wesleyan University with a bachelor of arts in economics and government and later received a master’s of business administration from the Tuck School of Business at Dartmouth.
EVP, Advertising Sales & Integrated Marketing
In 2013, Mike Rosen was named executive vice president of Advertising Sales & Integrated Marketing, Telemundo Media. He is responsible for leading the network, cable and digital sales teams of Telemundo and mun2, overseeing all advertising revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions. He reports directly to Jacqueline Hernandez, chief operating officer, Telemundo Media.
Previously, Rosen was president of Investment and Activation at Starcom MediaVest Group. There, he led efforts for more than $9 billion in media budgets across category-leading clients such as Kellogg, Mars/Wrigley, Samsung and Bank of America. The transformations he spearheaded led to better alignment with technological advances and rapidly evolving consumer behaviors across languages and devices.
Prior to Starcom, Rosen served as president, Investment at SMG’s GM Planworks. He has also held media negotiation positions at IPG’s GM Mediaworks and Atwood Richards. Before that, he was founder and chairman of Baker Hill Media Services, an independent media services agency.
Earlier in his media career, Rosen held positions at Time Buying Services, J. Walter Thompson, Campbell-Mithun and NW Ayer. He holds a Juris Doctorate from the Fordham University School of Law and a B.S. in Communications from Cornell University. He is a member of the New York State Bar Association.
Rosen’s outstanding achievements have earned significant recognition. In 2010, he was named to the “Mediaweek 50” and Adweek Media’s annual compilation of “Indispensables.” In 2006, he was named TV Week’s “Media Buyer of the Year.” His leadership for several organizations garnered additional honors, including General Motors’ “Supplier of the Year” award in 2010 and 2011 (the only time an advertising/media agency was ever honored by General Motors); Adweek’s “Media Plan of the Year” (2011) for Super Bowl “Glee-mercial”; Cannes Media Lions Finalist (Use of Mixed Media) for Cadillac/CBS “The Cadillac of Premieres” promotion (2008) and Adweek’s “Agency of the Year” (2006) for GM Planworks.
Eduardo G. Samamé
VP, New Products & General Manager Direct Marketing Solutions
Time Warner Cable Media
Luz Maria Sánchez-Cardona, Ph.D.
Canal 22 Internacional
Trained in the fields of humanities, artistic creation, production and management of public media, since 2009 was appointed Director of Channel 22 Interntional (C22I), public tv channel aimed to Mexican citizens and Hispanics living in the US., with overall responsibility for the programming, production, promotion, marketing and general operation of this tv channel.
In the four years leading C22I, Sanchez’s expanded the number of tv subscribers. In order to be in touch with its audience, several bilingual tools were established. C22I expanded its target from the individual Spanish-only, 50 +, male., to a bilingual/bicultural, us-born, college educated, 30 +, that wants to consume the culture of its parents and grandparents. Sanchez’s conducted a reengineering of C22I programming, differentiating this tv channel from the one aimed to viewers in Mexico., and prioritizing topics of interest for the Mexican citizens abroad: travel, gastronomy, history. Sanchez’s also designed a special programming that links viewers with their communities of origin, establishing thematic associations with specific states of Mexico. During this time, C22I also consolidated the Classic Mexican Film space and added Contemporary Mexican Film releases. With the release of Internet Signal, it began the fourth signal for Canal 22.
Bilai Joa Silar
Vice President of Content, Discovery U.S. Hispanic Networks
Discovery Networks Latin America/U.S. Hispanic
Bilai Joa Silar is responsible for the management, programming strategies and creative direction for Discovery U.S. Hispanic networks, which include Discovery en Español and Discovery Familia.
Previously, Silar was vice president and channel director for Discovery Channel and before that, for Discovery Kids as well. Prior to her promotion to vice president, she served as programming and production director for the company’s U.S. Hispanic networks, which at the time included Discovery en Español, Discovery Travel and Living and Discovery Kids en Español. Before that, she served as director of programming and production for a number of the company’s networks in Latin America, including Discovery Kids, People+Arts and Animal Planet. She was instrumental in launching these channels and developing effective program strategies, regional development, programming acquisitions and programming schedules. She also served as director of programming and operations for Discovery Kids in the United States, based in New York.
Before joining Discovery, Silar spent seven years as a controller at Agga-Chan, Inc., where she created and coordinated all operating budgets and contract negotiations.
Silar earned her Associate in Arts Degree at Miami Dade Community College and went on to earn her Bachelor’s degree from the University of Miami in communications with a specialization in film production. She is currently based at Discovery Networks Latin America/U.S. Hispanic’s Miami office.
Vice President of Business Development
Cardenas Marketing Network
Senior level event and experiential and entertainment marketing executive with demonstrated leadership skills, proven success in ideation practices and a proven track record of activating sponsorships and executing national music programs for world-class brands. Leader in innovative thinking and ideation with the ability to quickly recognize growth and unique marketing opportunities within the entertainment and experiential marketing space
Ten years of experience in experiential, grass root and event marketing including multi-cultural and promotional. Specialized in strategic planning, logistics, music and sports sponsorships as well as musical artist endorsements.
• Recognized as a leading entrepreneurial think tank with the ability to direct, manage and oversee various national initiatives around the country
• Bi-lingual. Fluent in English and Spanish
Leader: Building large teams of project managers by giving them direction, motivation and ownership so they can grow in the event marketing and experiential industry.
Team Strategist: Priority: Bringing people together to create dream teams for clients, from pitch to execution and beyond.
Creative: providing unique and organic solutions to achieve challenging business goals provided by clients.
• Solid and progressive experience in event marketing, experiential strategy, ” Bring to Life” plans, sponsorships and ideation with companies such as Wrigley, Diageo, Anheuser Busch, Verizon, U.S Army, Career Builder and others.
• Building and cultivating relationships in the entertainment marketing industry including agencies and clients.
Andrew Speyer is VP/Managing Director at Wing, a leading full-service marketing communications agency within WPP’s Grey Group that is focused on Hispanic consumers. Speyer oversees strategy on all of Wing’s accounts – P&G’s Pantene, Downy, Cover Girl and Olay, in addition to mike’s hard lemonade, RadioShack, Reliant Energy, DIRECTV, Eli Lilly, Beechnut, The Partnership at Drugfree.org and the Ad Council.
Before joining Wing in 2010, Speyer served as Vice President of Account Planning at Zubi Advertising. Prior he was an Account Planner at la comunidad and Director of Account Planning at Fletcher Martin. Throughout his career, Speyer has built successful marketing strategies for more than 30 U.S. and international brands across diverse categories such as automotive (Ford, Volkswagen); financial services (Washington Mutual, Citibank, JP Morgan Chase); retail (Best Buy, Nordstrom); packaged goods (SC Johnson, Smuckers) and alcoholic beverages (Diageo, Miller Lite). He began his career in advertising at Crispin Porter + Bogusky, where he helped lead the original Truth campaign. Speyer received his bachelor’s degrees in Latin American studies and English from the University of Miami.
Director, Media Partnerships
Court Stroud’s torrid romance with Hispanic media began nearly 25 years ago. He’s enjoyed long-term, emotionally-satisfying relationships with Univision, Telemundo, Azteca and V-me — plus one crazy, brief fling with CBS. (But, hey, they’re still friends.) Stroud’s current paramour is content production software company Skyword, where he serves as Director, Media Partnerships. He holds undergraduate degrees from U.T. – Austin and an MBA from the Harvard Business School.
For more than 20 years, Lisa Torres has been on the forefront of new media and diversity marketing.
As President of ZO Multicultural, a position she has held since 2011, Lisa is responsible for providing leadership around ZenithOptimedia’s state-of-the-art ROI strategies which are geared towards multicultural consumers. Launched in 2006, the twin divisions, Zenith Multicultural and Optimedia Multicultural, handle nearly $300MM in media billings and includes client such as Verizon Wireless and Telco, Sonic, Denny’s, Pizza Hut, General Mills, Payless, Gulf State Toyota, Scion, Reckitt Benckiser, Georgia Pacific, Farmers Insurance and Hispanic Scholarship Fund.
Lisa works directly with the each company’s planning and buying teams providing integrated, disciplined and ROI driven multicultural planning and buying models to its clients.
Before joining ZO, Lisa was Executive Vice President, Group Account Director for MPG’s Diversity Unit. During her tenure, she grew the company’s diversity business from $20MM in media billings to over $100MM+, while helping the business acquire new clients such as Dannon and Sears Holding Company.
Lisa has played an integral role in the industry, launching Utilisima, a Spanish-language women’s cable network; as well as introducing Protégé and Casa Cristina to the Sears and Kmart brands. In addition to her work at ZO and MPG, she has held management positions at CaratUSA,Inc., Connill Advertising and SiboneyUSA.
Among her notable accomplishments, Lisa was named Media Planning Executive of the Year by HispanicAd.com in 2012. She has also been recognized by Crain’s New York Business as one its Top 40 Under 40 and honored as a Media All-Star by Mediaweek. In 2008, she served as President of the AAAA’s Multicultural Committee.
An avid Knicks and Yankees fan, Lisa resides in New York with her husband and son.
Time Warner Cable Deportes
Pablo F. Urquiza is Vice President of Time Warner Cable Deportes. In this role, he oversees programming, production and business affairs for the network. As the first-ever Spanish-language regional sports network in the country, Mr. Urquiza’s experience, passion and inspirational leadership have been key in the network’s early success. Time Warner Cable Deportes was recently awarded the Special Events Emmy® Award for its production of the network’s two-hour first-ever live telecast.
With more than 20 years of experience in broadcast television, Mr. Urquiza has moved far beyond his early years as a traveling journalist directing documentaries in his native Argentina before making the U.S. his home where his very first opportunity in the business was as an intern.
Prior to joining Time Warner Cable Sports, Mr. Urquiza was part of some of the most important Spanish-language news, sports and event production teams in Los Angeles, Miami and abroad. Early on in his career with Telemundo, Mr. Urquiza produced several high-profile live events including the Los Angeles Marathon, the Tournament of Roses Parade, Christmas Parades, among others.
Mr. Urquiza joined Univision in the early 90’s where he added international broadcast experience to his resume with his involvement in the production of the 1994, 1998, and 2002 World Cups. While at Univision, Mr. Urquiza also participated in a number of Los Angeles’ most highly anticipated civic events, such as, “El Grito de la Independencia de Mexico from Downtown LA.”
Mr. Urquiza is a four-time Emmy® Award winner as well as multiple nominee of the prestigious honor. He is also a Golden Mike winner and received the Hispanic Personality of the Year for Best Media Coverage of the 2002 World Cup in Korea/Japan.
Ever grateful for the opportunities and awards he has received over the span of his career, today Mr. Urquiza is most proud of his current leadership position with Time Warner Cable Deportes where his commitment to opening doors to the next generation of talent led him to hire a diverse team of young women and men. Mr. Urquiza attended Loyola Marymount University in Los Angeles, California and devotes his spare time to his family as well as supporting local youth sports organizations.
Senior Vice President of Marketing and Business Development
Horowitz Associates, Inc. Market and Multicultural Research
Adriana Waterston is Senior Vice President of Marketing and Business Development at Horowitz Associates, Inc. Market and Multicultural Research.
Adriana is a recognized expert on the U.S. Hispanic and multicultural market; she is often quoted in the trade and consumer press and her articles on the topic have been published in various media industry publications including Multichannel News and Sky REPORT. Adriana is often invited to speak at industry events and conferences such as the Hispanic Television Summit and those hosted by NCTA (National Cable and Telecommunications Association), NAMIC (National Association of Multiethnicity in Communications), CTAM (Cable and Telecommunications Association for Marketing), the ARF (the Advertising Research Foundation) the OCTA (Oregon Cable and Telecommunications Association), the CCTA (Caribbean Cable and Telecommunications Association) and AHAA (Association of Hispanic Advertising Agencies), among others. She is also the lead organizer and co-host of the annual Multicultural Media for Multicultural America Forum, a New York City event that draws a crowd of over 350 media and advertising executives, now in its 14th year. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” by Cablefax Magazine, and has received CTAM TAMI award for her work in multicultural marketing.
A seasoned quantitative and qualitative market researcher, Adriana handles project management for select clients, and oversees all the company’s multicultural and Latino research endeavors. She has particular expertise in ethnographic research, focus group moderation and one-on-one interviewing. Over the years, she has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics ranging from media and entertainment consumption, subscription television, Internet and telco services; programming/channel evaluation; category assessments/unmet needs; pricing and packaging; travel; advertising effectiveness; marketing communications effectiveness; customer service satisfaction; lifestyles and family dynamics; and brand/corporate image. A fully bilingual moderator and ethnographer, Adriana has particular expertise with research among Spanish dominant, bilingual and English-oriented Latinos in addition to “general market” consumers.
Born in San Juan, Puerto Rico, Adriana brings to Horowitz Associates the extensive experience she gained during her tenure as a retail executive specializing in marketing and merchandising. For eight years, she was Vice President of marketing and public relations for El Imperio Salón, a high-end bridal retailer in San Juan. In this capacity, Adriana was responsible for organizing public affairs events, managing customer relations with high-profile clients and designing and implementing all the marketing campaigns for the company.
Adriana is a graduate of Brandeis University in Waltham, MA and the proud mother of a bilingual first-grader, Micaela Louise.