HISPANIC TELEVISION SUMMIT

8:00 A.M.          

Registration Opens and Continental Breakfast,

Level 6 Lobby

 

8:45 A.M.           

Welcome and Opening Comments

• Louis Hillelson, Group Publisher, Broadcasting & Cable and Multichannel News

 

9:00 A.M.           

Opening Keynote Conversation: The Business of Hispanic Television in 2012-13, Part 1

The direction of the Hispanic TV industry is the topic of this one-on-one discussion with a top executive at an industry-leading Spanish language network. This unique conversation is about the changing viewing environment for reaching the Hispanic TV audience and what’s next for programming to different segments of this audience.

MODERATOR: Melissa Grego, Executive Editor, Broadcasting & Cable

 

• Cesar Conde, President, Univision Networks

 

9:30 A.M. 

Session #1: Advertising Roundtable

Reaching the Hispanic TV viewers is critical to advertisers. This panel reviews the ability to provide unique options as well as reliable measures for media buyers and for media sales at networks and pay TV providers in a multi-platform environment.

MODERATOR: Steven Wolfe Pereira, EVP, MediaVest, Managing Director, MV42, MediaVest Multicultural

 

• Carol Hinnant, Senior Vice President, National Television Sales, Rentrak
• Peter Hopkins, Director, Business Development, Time Warner Cable Media
• Paul Laureano, Vice President, Integrated Sales and Marketing, Fox Hispanic Media
• Clint McClain, Senior Director, Marketing Communications Platforms, Walmart
• Victor Parada, Vice President, Ad Sales, Discovery U.S. Hispanic

 

10:15 A.M.         

Morning Break Level 6 Lobby

10:30 A.M.        

The Advertising Keynote Conversation:

The Business of Hispanic Television in 2012-13, Part 2

The advertising topic continues.  This next one-on-one conversation about the future of the Hispanic television business reflects the perspective of the Advertiser.  A leading marketing executive from one of the largest advertisers in the Hispanic TV marketplace reviews current strategies and shares a perspective of the value delivered by Hispanic TV.

MODERATOR: Laura Martinez, Hispanic TV Summit Editor, Broadcasting & Cable, Multichannel News

 

• Alfredo Rodriguez, Vice President, Marketing, Dish Network

 

11:00 A.M.                 

Session #2:  Programming Roundtable

This panel of programmers and marketers address how different networks, organizations and agencies are appealing to viewer demands by offering more technologies and viewing options. They will also share their own definitions for what qualifies as “Hispanic TV”.  Explore how programming is generating greater viewer engagement through on demand transactions and unique brand expansions like mobile apps, product integration, interactive productions and much more.

MODERATOR: R. Thomas Umstead, Programming Editor, Multimedia Editor, Multichannel News

 

• Pablo Alsina, Host/Play by Play Announcer College Football/UFC, FOX Deportes
• Alex Corral, Director of Business and Branded Development, Shine America
• Josephine Guzmán, Director Community Outreach, The Mount Sinai Hospital
• Antonio Ruiz, Partner/Communications Planning, The Vidal Partnership
• Jorge Tanaka, General Manager, Video Rola

11:45 A.M.        

Featured Conversation: The Maturing of the Hispanic TV Market

MODERATOR: Mark Robichaux, Editor In Chief, Multichannel News

• Ruben Mendiola, VP and GM Multicultural Video Services, Comcast Cable 
  
  

Afternoon Sessions

 

12:00 P.M.        

Luncheon and Award Ceremony

The Award for a Lifetime of Achievement in Hispanic Television is presented during a luncheon ceremony to one, single individual who has been responsible for assisting the Hispanic TV industry to generating growth in audience and revenues.  This year’s award is presented to Telemundo news anchor, Jose Diaz Balart.  Also in recognition of the 10^th anniversary of the Summit, an Award for Leadership in Hispanic Television will be presented to a single company or organization that has demonstrated a tenacious commitment to serving the Hispanic viewer.  The 2012 honor is awarded to Comcast Cable.

 

• José Díaz-Balart, Anchor, Noticiero Telemundo, Telemundo
• Marcien Jenckes, SVP and GM, Video and Entertainment Services, Comcast

2:00 P.M.            

Session #3: Marketing Roundtable

This discussion includes top researchers, marketers and promotions executives sharing their best practices for ensuring that programming effectively attracts Hispanic viewers and pay TV companies maintain Hispanic customers.  Hear about successful and effective promotions that are making a difference with Hispanic TV audiences.

MODERATOR: Adriana Waterston, VP Marketing and Business Development, Horowitz Associates, Inc.

 

• Nolan Baynes, Director of Marketing, Music Choice
• Karen Habib, Director of Hispanic Marketing & Development, Eclipse Marketing Services
• Oscar Madrid, Director of Multicultural Marketing, Verizon
• Susan Solano Vila, Executive Vice President of Marketing, Telemundo Media

 

2:45 P.M.  

Session #4: Distribution Roundtable

The number of networks targeting Hispanics, plus the number of distribution options have certainly changed since this summit was introduced 10 years ago.  Today, digital technology as well as mobile and online offer programmers with expanded choices and options.  What does this mean for pay TV providers? How do the newest network entries to the marketplace get carriage in a growing marketplace?

MODERATOR: Bob Watson, President, Watson Media Group LLC

 

• Juanjo Duran, Strategic Content Partnerships, YouTube
• Jorge E. Fiterre, Partner, CONDISTA
• Marcos A. Jorge, EVP, Grupo Super Canal
• Rawdon Messenger, Executive Vice President of Digital Media and Product Integration, Azteca America
• Tom Mohler, CEO, Olympusat Holdings

 

 

3:30 P.M.           

Afternoon Break

 

3:45 P.M.

Session #5: Sports Roundtable

Sports are bigger than ever for Hispanic TV sports fans and the variety and the cost for US rights to both domestic and major international events has increased as well.  These leading executives discuss the impact that cost, variety and availability have on Hispanic fans.  And, how advertisers are responding to an increase in fan support.

MODERATOR: Mike Reynolds, News Editor, Multichannel.com

 

• Yousef Al Obaidly, Managing Director, beIN SPORT
• Mark Boccardi, SVP Programming and Business Development, iN DEMAND
• Kathy Carter, President, Soccer United Marketing
• Jorge Hidalgo, Executive Vice President, Network Sports, Telemundo Media
• Enrique Sanz, General Secretary, CONCACAF
• Michael Sprague is Executive Vice President, Marketing & Communications for Kia Motors America

 

4:30 P.M.

Session #6:  Executive Roundtable

The Business of Hispanic Television in 2012-13, Part 3

A group of leading “deal makers” and “decision makers” will discuss the industry’s “wins” for 2012 and which new opportunities will likely cause changes in the business in 2013. Topics will include revenue growth for the industry, new trends among viewers and collaborative efforts for attracting new advertisers.

MODERATOR: Mark Robichaux, Editor-in-Chief, Multichannel News

 

• Richard Buchanan, Vice President & General Manager of Content Services, Comcast Media Center
• Lino Garcia, General Manager, ESPN Deportes
• Judi Lopez, SVP of Affiliate Sales & Marketing, nuvoTV
• Diana Mogollón, General Manager, mun2
• Claudia Teran, Executive Vice President, Business and Legal Affairs & Deputy General Counsel, Fox Networks Group

 

5:15 P.M.           

Closing Remarks

Louis Hillelson, Group Publisher, Broadcasting & Cable and Multichannel News

 

5:15 P.M. to 7:00 P.M.

Closing Reception, Broadway Lounge, Level 8.  Sponsored by Mundo Fox and the Fox Networks