NOLAN BAYNES
Director of Marketing, Music Choice

Baynes is responsible for the strategic marketing efforts for all Music Choice properties including SWRV TV, the 24 hour, interactive music video network; MC On Demand,  the #1 On Demand Network; and MC Music Channels, 45 digital audio music channels distributed to over 52 million households nationally.   He joined Music Choice in Spring 2011 and in a short period of time has activated key strategic partnerships for the company with independent artists, record labels, music festivals, and multicultural events.

Prior to Music Choice, Baynes served as President of JBF Entertainment, a partnership with Former NFL QB stand out Jay Fiedler.  Baynes provided creative leadership for various clients including BET Networks, MTV, Jane Carter Solutions, Greater Than Campaign and talent management agency Chris Smith Management (Nelly Furtado, Tamia, etc.)

Before joining JBF Entertainment, Baynes served as the Director of Music Marketing for MTV Networks where he oversaw the creation and execution of live concerts, music marketing initiatives and selected channel tune-in campaigns including Sucka Free Sundays. Baynes also played an important role in the formation of MTV’s first venture into Caribbean market with creation of Tempo.  Baynes was responsible for spear heading campaigns such as MTV2 $2 Bill Concert Series (Kanye West, Green Day), The TRL Tour (Destiny’s Child, Nelly), VMA Block Party Miami, Campus Invasion Tour, and more.