Lino Garcia
General Manager
ESPN Deportes

Garcia is ESPN Deportes’ general manager, overseeing the areas of production, ad sales, and marketing. In 2012, Garcia’s responsibilities expanded to also oversee all efforts for ESPN Deportes Radio and ESPNDeportes.com.

Prior to joining ESPN, Garcia accumulated fifteen years of experience in the cable and satellite industry where he primarily focused on marketing to the Hispanic community with Universal Television, Sony Entertainment Television and HBO, where he was instrumental in the development and launch of HBO en Español.

Garcia’s marketing expertise has been recognized several times with the Cable & Telecommunications Association for Marketing, Hispanic Business Magazine, and NAMIC. A recognized industry leader, Garcia currently serves on the board of NAMIC, Lighthouse International, the Hispanic Federation and the NYC Latino and Entertainment Commission.

Garcia graduated from the University of Delaware with a Bachelor of Arts degree in Psychology.