Enrique Sanz
General Secretary
CONCACAF

Enrique Sanz de Santamaria was born in Colombia in 1974. He has been closely related to the football world at a personal level since childhood and for the past 15 years at a professional level.

Responsible for business development activities on different roles within the CONCACAF region at Traffic Sports USA, a leading soccer marketing company in Latin America, he consolidated and managed relationships with FIFA and CONCACAF representatives and Federations for over a decade.

Overseeing a team of almost 50 people in such vast areas as management, marketing, finance, human resources and operations, Sanz de Santamaria emerged as a well-rounded professional within the world of sports and, more specifically, the football field.

After a nourishing time at his current position as Vice President of Traffic Sports USA, where he was heading the region since 2005, he has accepted the challenge of stepping into the CONCACAF organization as its General Secretary.

During his time with Traffic Sports USA, he became part of the team who laid the foundation of NASL (North American Soccer League) in the U.S. He also worked in a team that founded various football clubs and was crucial in the development of players in the region.

Prior to his latest position, Sanz de Santamaria was founder and CEO of Media Sports Marketing, a football marketing agency, and Vice President of Interforever Sports, a premiere soccer marketing company in the CONCACAF region.

Although his primary residence has been in Miami for the past 13 years, Sanz de Santamaria has travelled the world extensively where he has gathered vast multicultural experience and harvested a broader mindset.

Sanz de Santamaria has a B.S. degree in Marketing and Advertising from the University of Politecnico Grancolombiano and a Master’s Degree in Sports Event Marketing and Management from New York University in 1999. Since then, he has furthered his studies with training courses and professional seminars that have complemented his expertise in the field.

Sanz de Santamaria is married and has a son.