Carol Hinnant is a 20-year media industry veteran who specializes in strategic business development, sales and planning within the media and entertainment sectors. Since joining Rentrak in September 2006 as Vice President, Business Development for the company’s OnDemand Essentials service, Ms. Hinnant has been instrumental in Rentrak’s growth through her strong sales and management skills, having successfully establish partnership deals with 28 Multiple System Operators, including all top 25 cable operators offering VOD and more than 100 content providers currently subscribing to the VOD service. In her current role as Senior Vice President, National Television Sales, Ms. Hinnant continues to guide the ever-increasing volume of business for Rentrak’s TV Measurement product.

Prior to joining Rentrak, from 1998 through 2006, Ms. Hinnant lead the distribution of emerging networks Q Television Network, HereTV! and Great American Country. At each network she was responsible for distribution, sales and marketing strategy for the linear, on demand and broadband platforms. During her tenure, Ms. Hinnant gained domestic distribution deals with cable industry giants Cox, RCN, SBC, Charter, Time Warner Cable and Verizon.

Ms. Hinnant began her media career in 1991 at Home Box Office, Inc., where she held various management positions in the legal department, as well as in affiliate sales and operations until her departure in 1998. In her eight years with Home Box Office, Inc., Ms. Hinnant developed a reputation as an influential leader, building strong relationships with clients and developing strategic sales and marketing initiatives that increased revenue and exceeded corporate goals.