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Thursday, October 22, 2015

 

The Park Central Hotel
870 7th Ave, New York, NY 10019
(212) 247-8000

 

As Hispanic audiences keep growing, so has the importance of the Hispanic Television Summit grown for those in the TV business. In the U.S. alone, the world’s second most populous Hispanic nation, this audience comprises about 1 in 5 viewers. And, as Hispanics continue to assimilate, general market programmers and advertisers are finding the need to compete for these viewers.

The 13th Annual Hispanic TV Summit is a one-of-a-kind, one-day business conference that addresses these shifting priorities within the expanding business of Hispanic television in the U.S., Latin America and worldwide.

The summit features speakers and panelists who are leading executives in linear and online television, sports, digital production, marketing and advertising from both the Hispanic and the general markets.

The agenda will focus on:

  • Meeting the needs of advertisers across platforms

  • Expanding distribution options for both linear and online providers

  • The importance of digital content: understanding audience behavior and driving increased viewership

  • A spotlight on telenovelas and how their formula continues to adapt to shifting viewer trends and topical issues

  • A timely opportunity to explore the future of soccer on television

It’s the combination of these current topics that give the attendee the freshest perspective of this dynamic business. That’s why the Hispanic Television Summit is the “must attend,” signature event for those in the business of providing video and television to Hispanic audiences.

 

WHY ATTEND

  • The best opportunity to network where the U.S. Hispanic market, intersects with Latin America and the U.S. General Markets

  • This is the only conference that focuses on the business aspects of television for Hispanic viewers

  • The summit spotlights the telenovela genre which experienced a 28% increase in ad commitment in the past year, fostered in part by the transition of traditional telenovelas into “super series” for both Spanish and English speaking audiences

  • The best opportunity for people in general market to learn how to capture Hispanic viewers

  • A constant focus on how to generate revenues

  • Advertisers and media buyers can explore the practical “scalability” of the Hispanic marketplace across multiple video platforms

 

 

WHO ATTENDS

The Hispanic Television Summit traditionally attracts 500 leading executives from the U.S., Latin America and Europe who work in television and online video distribution, programming, production, advertising, marketing, research & analytics, technology or finance.
 

 

NETWORKING OPPORTUNITIES:

For the first time, this year, the conference will be one of the featured events presented by NewBay Media during NYC Television Week.

This is where general market meets the Hispanic market and makes money!

Join us for unparalleled networking with leaders in broadcast, cable, advertising, and technology serving the Hispanic Market.

  • NYC Television Week’s Continental Breakfast

  • Morning Networking Break

  • Afternoon Networking Break

  • Networking Luncheon

  • NYC Television Week’s Closing Reception

 

AWARDS PRESENTATION:

Award for Leadership in Hispanic Television

This award has been given annually for the past two years to one organization or company in recognition of their outstanding and extraordinary commitment to providing and promoting video and television services to Hispanic households.

Previous recipients include Comcast Cable, Time Warner Cable and Dish Network.

The 2015 award recipient will be announced late July.

Award for Outstanding Achievement in Hispanic Television

This award is presented annually to one individual whose career efforts have contributed significantly to the revenue growth, business development and content quality of Hispanic television.

Previous recipients of this award have included other noteworthy figures as boxing champion and entrepreneur Oscar De La Hoya; soccer sportscaster Andrés Cantor; talk show hostess Cristina Saralegui, long-time Sábado Gigante host, Don Francisco; Univision news anchors Jorge Ramos and María Elena Salinas, Telemundo / MSNBC news anchor José Díaz-Balart; news journalist Maria Celeste Arrarás, and advertising executives like Starcom Mediavest Group’s Monica Gadsby and P&G’s Edgar Sandoval.

 

 

Breaking News

GroupM’s del Fa, MLS’ Stevenson To Keynote Hispanic TV Summit

 

 

WHO ATTENDS?